Moreover, the sheer volume of data involved in video streaming presents a unique challenge, as does the need to ensure security without compromising user experience or streaming quality.
Andrew explains that the industry is facing a “perfect storm of challenges that impact demand.”
Traditional TV and telco operators are grappling with intense competition from direct-to-consumer streamers and smart TV manufacturers. This hyper-competitive market has shifted the focus from building platforms and market share at any cost to a “laser focus on revenue growth and profitability.”
Irdeto as a result tries to balance protecting content and helping operators maximise their revenue. “The key now lies in carefully selecting technology solutions from trusted vendors that can accelerate competitive advantage and integrating them rapidly and flexibly,” Andrew states.
Their approach to video security is multifaceted. The Irdeto Experience suite of solutions addresses six key areas, with security being a critical component. “Our solutions enable operators to streamline processes, reducing overhead costs and enhancing productivity,” Bunten explains.
Security as a growth driver
This efficiency is crucial in an industry where operators need to “achieve more with less,” as the challenges in video cybersecurity are continually evolving. As streaming technologies advance, so do the methods of potential attackers.
This requires constant innovation and adaptation. “My biggest challenge is therefore making sure that we continue to adapt to the changing needs of our customers because the industry is undergoing significant transformation,” Andrew acknowledges.
The future of video security seems to be intertwined with broader industry trends for growth: “security measures safeguard content, platforms, and subscriber data against piracy and cyber threats, ensuring the integrity of the content ecosystem and facilitating business growth.”
As operators seek to diversify revenue streams and enhance user experiences, security solutions must evolve to protect new services and technologies, with Andrew hinting at the challenges and opportunities things like IoT devices bring to the mix.
But by taking a security-focused view, companies can “securely monetise content, enhance user experience, and drive business success.”
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